What is Affiliate Marketing?
Affiliate marketing is a form of internet marketing in which advertisers reward their partners (in this case you as a blogger) for the sales generated from the link you place. How does this work in practice? You write about product X and link to the website of producer Y. You do not do this with an ordinary link, but with a specially generated measurement link. The moment a visitor clicks on this measurement link and goes to the advertiser, a cookie is placed and producer Y can be precise about whether purchases result from your referral. If this is the case, you will receive a certain percentage of the purchase price. Making money with affiliate marketing is that easy.
How much do you earn per purchase? The average commission is 5 to 10% of the purchase price. In some branches this is lower (travel, for example) or you get a fixed compensation per purchase. The great thing about this is that although you only promote product X, your visitor is also allowed to buy product Z. As long as it is with producer Y, you will receive pocket money on all purchased goods. How much you earn is the sum of the concluded commission and the purchase amount of your visitor. If your visitor orders for $200,- at Jiji, you will receive $16,- because of the commission of 8%.
There are various affiliate networks which hundreds of advertisers are affiliated. All you need to do is sign up with these networks, get approved, and then check out their list of advertisers you work with. If you want to work with konga as a travel blogger, click one button and an account manager at Konga will receive a message. If your blog suits them, they will immediately approve you. Now you can nicely promote their World Deal Weeks and take advantage of it if one of your visitors books a ticket.
The main affiliate networks
I have been so much engage as an online publisher in the Nigeria, I have a lot of experience with affiliate campaigns and also my preference for the various affiliate networks. I list the most important networks for making money with affiliate marketing in my opinion:
- My Favorite: Commission Junction With more than hundreds of affiliated advertisers, you can always go here regardless of your type of blog. For example , for my relationship blog i opten use their relationship campaigns, but as a travel blogger you also have a wide range here. For example, tech bloggers can go for the hosting campaigns.
- Shareasell is almost as big and wide as commission junction Travel bloggers are also at the right place here, you will also find more than enough housing websites.
- For me, Clickbank is the network for fashion bloggers. Here you will find lots of digital products such as eBook, course etc via clickbank.
Large webshops sometimes also have the option of their own affiliate program, such as jumia.com, because the chance that one of your visitors will buy something at Jumia.com is high; after all, they have everything. And the company is known for its reliability & fast service. Keep in mind that jumia.com uses a short cookie time. While most advertisers and networks have a cookie time of 30-60 days (which means that you get money on all purchases made within 30 to 60 days from the visitor’s click!), at jumia.com this is only 6 days .
Can you really make money with affiliate marketing?
In the time when link websites were highly valued by Google – and they are not anymore, this form of link building is seen as unnatural and spam – there are people who have really stuffed their pockets. If you had a high-scoring link page full of links to insurance companies, you could earn $ 500 to $1,000 by changing a link every now and then. In 2020, unfortunately, that is no longer the case. However, you can earn money with little effort .
Some examples of making money with affiliate marketing:
- Do you know the Facebook page The soccerking? Although there is now also a website of the same name, they started – after publishing an incredibly cool book – with a Facebook page for soccer enthusiasts. Who doesn’t want to be presented with tropical pictures and inspiring travel stories every day? They now have 33,750 followers, who they also regularly keep informed of, for example, the cheapest airline tickets. I suspect such a post of a few minutes, with their follower count, can be quite lucrative.
- At relationshiptips a blog of mine then in 2013 I earn the most from CPA affiliate program In particular, I was paid $1 for every user who signed up via my affiliate link and I was able to get up to 100 plus persons sign up through my affiliate link. You can do the calculation yourself that’s about $300.
Although these are examples of more online magazines than blogs, I think that for affiliate marketing, the greatest strength lies in personal blogs.
Affiliate marketing & time saving
Although making money with affiliate marketing does not have to take a lot of time – you only have to place a measurement link – you should count on a small investment of time in the beginning. After all, you have to register with the above networks, see which advertisers are important and ask for approval again. And then you also have to think about which webshops you will use for each article. Nice article about the best winter coats, but which webshops have nice winter coats and have an affiliate campaign. This can feel restrictive, especially in the beginning, but don’t let that put you off.
Of course there are also ways to generate time savings. In any case, take these two tips with you if you want to make money with affiliate marketing without it costing you too much time:
- I like Commission Junction. They have a tool called linkreplacer . You place a piece of standard code in your website, which you can generate yourself on their website, just like you did for Google Analytics. As soon as you place a link from a website to which you are affiliated, this system recognizes you immediately and a measurement link is added underwater. This saves you a lot of time with regard to creating measurement links. How fast will you earn money with affiliate marketing?
- Create an Excel file of all advertisers with whom you are affiliated (or rejected, you know that you no longer have to invest time in that). Indicate what the average commission is, what your status is and – if you have an omni blog – in which segment the advertiser falls. If I am going to work with my relationship blog with an article about the best dating websites, I simply select ‘Dating’. This way I don’t have to think about which blog I can use every time.
Tip! Don’t just post affiliate links
Making money with affiliate marketing sounds great, but don’t let this way of making money dictate everything on your blog. If you make an article about the best phone cases and you have spotted a really nice one on jumia(which unfortunately does not have an affiliate campaign as far as I know), then just post it. Your readers love you for who you are and enjoy reading what you really like. Don’t let your choice depend solely on financial benefits.